Founder
Sergey Utlik
Founder of 5clicks.ai and Unique Marketing, a home services marketing agency.
A digital marketing expert from Belarus, now based in the United States, with more than 15 years in internet marketing and sales. 5clicks.ai grew out of the agency's day-to-day work with Yelp and Thumbtack leads for home service businesses.
Certified Yelp Advertising Partner
Unique Marketing agency
- 15+
- years in internet marketing and sales
- 20+
- people on the agency team
- 5+
- years running Yelp and Thumbtack for clients
- 3
- agency offices: New York, Newark, West Palm Beach
From marketing agency to lead response software
Sergey Utlik has spent more than 15 years in internet marketing and sales, across home services, ecommerce and wholesale, automotive and logistics, hospitality and retail, production, startups and consulting.
He leads Unique Marketing, an agency that helps home service businesses grow through SEO, local SEO, paid ads and websites. Under his leadership it grew from a one-person operation to a team of more than 20 professionals, with offices in New York, Newark and West Palm Beach.
Much of that work runs through Yelp and Thumbtack. The agency is a certified Yelp Advertising Partner, and he teaches an exclusive course, Mastering Yelp Promotion, on using Yelp to grow a business. 5clicks.ai is the software that came out of that work: it answers new Yelp and Thumbtack leads in seconds and hands the conversation to the business owner.
How we got here
- 15+ years
Internet marketing and sales
Across home services, ecommerce, automotive, hospitality, production and startups.
- 1 → 20+ people
Unique Marketing
Founded as a one-person agency; now a team of more than 20.
- 5+ years
Yelp and Thumbtack
Running both platforms for home service clients. Certified Yelp Advertising Partner.
- Now
5clicks.ai
Lead response software for Yelp and Thumbtack pros, built by the agency team.
What he knows best
Yelp promotion
Author of Mastering Yelp Promotion, an exclusive course on strategies that turn a Yelp page into steady leads and a stronger reputation.
Certified Yelp Advertising Partner status belongs to the agency, Unique Marketing — not to the 5clicks.ai product.
Lead response
What happens in the first minutes after a Yelp or Thumbtack lead arrives, and why speed and a specific first reply decide who gets the job.
Read the research →Home services marketing
SEO, local SEO, paid ads and websites for plumbers, HVAC, appliance repair, cleaning, moving and other trades.
umarketing.us →- Home services
- Ecommerce & wholesale
- Automotive & logistics
- Hospitality & retail
- Production
- Startups
- Consulting
From the 5clicks.ai blog
Speed to Lead: What the Research Actually Says for Home Service Pros
HBR, Yelp, Thumbtack and Google on reply speed, and where the evidence stops.
Platform rulesWhat Happens After a Yelp Request a Quote
The three replies, notifications and the 7-day rule.
Lead dataNearly Half of Thumbtack Leads Come With Photos
1,275 leads measured: 46% on Thumbtack, 22% on Yelp.
Sharing what works
Insights, tips and industry know-how on Instagram and YouTube.
